Bitesize Biosecurity: developing livestock farmer-friendly biosecurity materials and tools, including the use of Artificial Intelligence (AI)

Description

ABSTRACT
Introduction
Previous research has found that a combination of factors has contributed to the low uptake of biosecurity measures among farmers. Farmers have been found to be dismissive of measures associated with biosecurity and their understanding of the word “biosecurity” varies.
Furthermore, it has been suggested that farmers may be more receptive to biosecurity information and more likely to adopt on-farm behavioural changes when communication is framed positively. Effective methods for communicating biosecurity messages to farmers, such as direct interaction and/or collaboration, and the use of audio-visual media and support materials which can be personalised have been recommended in a recent output of the BETTER COST Action.
Objectives
To break down complex biosecurity guidance into “bite-sized” and relatable insights for farmers in a user-friendly format.
To promote biosecurity discussions and decisions to improve animal health and support farm management.
Material and Methods
Discussion/Decision support tools (DSTs) are becoming more widely used throughout farming. These tools can help farmers make decisions about animal health and farm management, whilst promoting discussions with vets and advisors. However, in contexts such as biosecurity which feature “lack of awareness, complex guidelines, confusing terminology”, it can be challenging to take this complexity into account when designing DSTs. We use video, animiation and leverage Artificial Intelligence (AI), particularly Large
Language Models (LLMs), to enhance DSTs by summarising expert advice into “userfriendly and accessible” information. A multi-disciplinary team are working to build a web-application called “Bitesize Biosecurity”.
Results
We have engaged with farmers in the design process to ensure acceptability and accessibility, and have produced a suite of biosecurity communication materials.
Conclusions
The development process and components of the not-for-profit app will be outlined at the conference, including feedback from farmers. It will focus on Johne’s Disease (paratuberculosis), Porcine Reproductive and Respiratory Syndrome, Sheep Scab and Fluke and will include messages summarised using AI.

Period	5 Jun 2025 → 6 Jun 2025
Event title	First Conference on Animal Biosecurity
Event type	Conference
Location	Barcelona, SpainShow on map
Degree of Recognition	International