Effective Communication & Animal Welfare: Drawing on Psychology to Understand & Improve our Communication Strategies & Behaviour Change Interventions

Jessiman, L. (Speaker)

Animal Welfare

Activity: Talk, evidence or presentation types › Invited talk

Description

A discussion of the importance of message tailoring, targeting, and framing in informing and persuading stakeholders to engage in best animal welfare practices. Looking at the ways in which our cognitions mediate how we respond to a message. A discussion of why having a clear understanding of all possible internal and external influences, places us in a better position to change animal welfare related practices/behaviours.

Period	28 Jun 2024
Held at	Animal Welfare Research Network
Degree of Recognition	International

Documents & Links

EFFECTIVE SCIENCE COMMUNICATION IN ANIMAL WELFARE RESEARCH DATE: 28/06/2024 ONLINE Animal Welfare Research Network logo This fully online event consists of two key parts: 1. Main Workshop Day – Friday 28th June 2024 Accessible to all AWRN members upon free registration. Featuring informative talks and an interactive discussion round. 2. Training Course Limited to 20 participants (two groups of 10 people each, upon application). This is a hands-on course over 4 weeks with one session per week. Either Tuesdays at 1pm GMT (July 2nd, 9th, 16th and 23rd) or Wednesdays at 9am GMT (July 3rd, 10th, 17th and 24th). Rationale In an era marked by rapid technological advancements and an abundance of information, the ability to effectively communicate complex scientific ideas to a diverse audience is more crucial than ever. In the field of animal welfare research, where translating findings into practical applications and informing policy changes is essential, the skill of effective science communication becomes particularly vital. Yet, this crucial skill is often underemphasized in academic training. This workshop, funded by the AWRN, is designed to bridge this gap. It aims to enhance the science communication skills of AWRN members to broaden the reach and impact of animal welfare research. The workshop will provide a comprehensive understanding of the significance and impact of science communication for animal welfare researchers. It will introduce key principles and tools for effective communication, discuss the strategic use of social media, and offer practical training to communicate scientific findings to a wide range of audiences effectively. The workshop is not only an opportunity to learn and develop essential skills but also serves as a platform to foster networking and collaboration within the AWRN. It aims to facilitate more effective engagement with industry stakeholders and the public, aligning with AWRN’s goals of promoting successful research output, influencing policy, and ultimately improving animal welfare.

Effective Communication & Animal Welfare: Drawing on Psychology to Understand & Improve our Communication Strategies & Behaviour Change Interventions

Description

Documents & Links

Related content

Projects

RESAS 22-27: SRUC-a3-4 Influencing Human Behaviour To Improve Animal Welfare