Effective Communication & Animal Welfare: Drawing on Psychology to Understand & Improve our Communication Strategies & Behaviour Change Interventions

Activity: Talk, evidence or presentation typesInvited talk


A discussion of the importance of message tailoring, targeting, and framing in informing and persuading stakeholders to engage in best animal welfare practices. Looking at the ways in which our cognitions mediate how we respond to a message. A discussion of why having a clear understanding of all possible internal and external influences, places us in a better position to change animal welfare related practices/behaviours.
Period28 Jun 2024
Held atAnimal Welfare Research Network
Degree of RecognitionInternational