Academic Teaching: Agriculture & Business Management - Ayr

Fingerprint Dive into the research topics where Academic Teaching: Agriculture & Business Management - Ayr is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Branding Business & Economics
Brand community Business & Economics
Tourism Business & Economics
Drinks Business & Economics
Economics Business & Economics
Business activity Business & Economics
Food Business & Economics
Exporters Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2017 2019

Does Consumption of Symbolic Narrative Facilitate the Formation of Brand Community?

Whitfield, C., 7 Jun 2019.

Research output: Contribution to conferenceAbstractResearchpeer-review

Brand community

Measuring the economic effectiveness of place advertising in China

Whitfield, CW. & Wen, C., 9 Aug 2019, In : Place Branding and Public Diplomacy.

Research output: Contribution to journalArticleResearchpeer-review

Tourist expenditure
China
Economics
Communication
P value
marketing
centrism
satire
country of origin
peer review