Academic Teaching: Agriculture & Business Management - Ayr

Fingerprint Dive into the research topics where Academic Teaching: Agriculture & Business Management - Ayr is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Branding Business & Economics
Brand community Business & Economics
Tourism Business & Economics
Drinks Business & Economics
Economics Business & Economics
Business activity Business & Economics
Food Business & Economics
Exporters Business & Economics

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Research Output 2017 2019

Does Consumption of Symbolic Narrative Facilitate the Formation of Brand Community?

Whitfield, C., 7 Jun 2019.

Research output: Contribution to conferenceAbstractResearchpeer-review

Brand community
marketing
centrism
satire
country of origin
peer review

A potential new paradigm for exporters in Food & Drink branding

Whitfield, CW., 31 May 2018, p. 81. 3 p.

Research output: Contribution to conferenceAbstractResearchpeer-review

Open Access
Paradigm
Drinks
Branding
Exporters
Food