Academic Teaching: Agriculture & Business Management - Ayr

Research Output 2017 2019

2019

Does consumption of symbolic narrative facilitate the formation of brand community?

Whitfield, C., 7 Jun 2019.

Research output: Contribution to conferenceAbstract

Brand community

Measuring the economic effectiveness of place advertising in China

Whitfield, CW. & Wen, C., 9 Aug 2019, In : Place Branding and Public Diplomacy. 15, 4, p. 257-273 17 p.

Research output: Contribution to journalArticle

Tourist expenditure
China
Economics
Communication
P value
2018

A potential new paradigm for exporters in food and drink branding

Whitfield, CW., 31 May 2018, p. 81. 3 p.

Research output: Contribution to conferenceAbstract

Open Access
Paradigm
Drinks
Branding
Exporters
Food

Perspectives on Prosociality and Business Activity

Whitfield, CW., 24 Nov 2018.

Research output: Contribution to conferenceAbstract

Business activity
Nature
Cultural evolution
Prosocial behavior
Market forces
2017

Creating exportable consumer brands based on authenticity of place

Whitfield, CW., 31 May 2017.

Research output: Contribution to conferenceAbstract