Academic Teaching: Agriculture & Business Management - Ayr

Research Output 2017 2019

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Article
2019

Measuring the economic effectiveness of place advertising in China

Whitfield, CW. & Wen, C., 9 Aug 2019, In : Place Branding and Public Diplomacy. 15, 4, p. 257-273 17 p.

Research output: Contribution to journalArticle

Tourist expenditure
China
Economics
Communication
P value