Agriculture & Business Management - Ayr

Fingerprint Dive into the research topics where Agriculture & Business Management - Ayr is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Branding Business & Economics
Brand community Business & Economics
Tourism Business & Economics
Economics Business & Economics
Drinks Business & Economics
Business activity Business & Economics
Food Business & Economics
Neuroscience Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2017 2019

Does consumption of symbolic narrative facilitate the formation of brand community?

Whitfield, C., 7 Jun 2019.

Research output: Contribution to conferenceAbstract

Brand community

Measuring the economic effectiveness of place advertising in China

Whitfield, CW. & Wen, C., Dec 2019, In : Place Branding and Public Diplomacy. 15, 4, p. 257-273 17 p.

Research output: Contribution to journalArticle

Tourist expenditure
China
Economics
Communication
P value