Agriculture & Business Management - Ayr

Fingerprint Dive into the research topics where Agriculture & Business Management - Ayr is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Branding Business & Economics
Brand community Business & Economics
Tourism Business & Economics
Economics Business & Economics
Drinks Business & Economics
Business activity Business & Economics
Food Business & Economics
Neuroscience Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

Photo of Jan Connell

Jan Connell

Person: Academic contract that is teaching only

Research Output 2017 2019

Does consumption of symbolic narrative facilitate the formation of brand community?

Whitfield, C., 7 Jun 2019.

Research output: Contribution to conferenceAbstract

Brand community

Measuring the economic effectiveness of place advertising in China

Whitfield, CW. & Wen, C., Dec 2019, In : Place Branding and Public Diplomacy. 15, 4, p. 257-273 17 p.

Research output: Contribution to journalArticle

Tourist expenditure
China
Economics
Communication
P value