Personal profile
Research interests
I am an applied economist with a specialisation in behavioural economics, food marketing and econometrics. My research aims to further the understanding of individuals’ behaviour and its determining factors and how policy can best make use of this understanding to promote more sustainable and healthier food production and consumption. Whereas some of this work encompasses qualitative methods, the main thrust has been towards quantitative modelling, such as choice and econometric modelling.
Projects
Current:
- 2020-2022: GCRF- Academy of Medical Sciences, "Improving access to nutritious and sustainable food products in Nepal".
- 2021-2026: USDA-NIF, "Understanding Precision Livestock Farming Adoption in the U.S. Swine Industry".
- 2021: Department for Environment Food & Rural Affairs (Defra), "Methane-Inhibiting Livestock Feed Supplements: Review of Net Impacts, Barriers to Success And Consumer Acceptance".
- 2017-2021: European Commission - Horizon 2020 research and innovation programme, "Transition Paths To Sustainable Legume Based Systems In Europe".
- 2016-2022: The Scottish Government - RESAS Strategic Research Programme, Theme 3 - "Food and Health".
Previous (last five years):
- 2020-2021: Scottish Government, "Economic modelling: reducing health harms of foods high in fat, sugar or salt".
- 2019-2021: Department for Environment Food & Rural Affairs (Defra), "Low Atmospheric Pressure Stunning (LAPS) in pigs: a humane alternative to carbon dioxide".
- 2018-2019: Scottish Government, "The Impact Of Mandatory Written Dairy Contracts In European Countries And Their Potential Application In Scotland".
- 2017-2019: European Comission, "Understanding consumer behaviour to encourage a (more) sustainable food choice".
Supervision
PhDs:
- Rachel Penden: 2016-2020 at SRUC/University of Edinburgh. Dissertation’s title: Demand driven solutions to reduce aggression between pigs.
- Sameh Missaoui: 2021 - 2025 at Polytechnic University of Catalunya. Drivers of public participation in ecological restoration: evidence from Tunisia.
- Chen Ai: 2023 - Present at Scotland's Rural College. Sustainable pet food in a changing food system.
MScs:
- Over 25 students
Teaching
2020-present: Overnutrition: Policy Interventions (BS course)
2019-present: Theory of Demand (BS course)
2019-present: Choice Experiment: Theory and Practice (MSc course)
2013-present: Malnutrition (MSc course)
2013-present: Demand Analysis (MSc course)
Education/Academic qualification
PhD, PhD in Agricultural Economics, Polytechnic University of Catalonia
Award Date: 16 Dec 2010
Master, MSc in Applied Economics, University of Barcelona
Award Date: 1 Aug 2007
Master, MSc in Agribusiness, Mediterranean Agronomic Institute of Zaragoza
Award Date: 1 May 2007
Bachelor, Engineer in Rural Economics, Upper School of agriculture of Mograne
Award Date: 30 Jun 2002
External positions
University of Arkansas System
2009 → 2011
Keywords
- H Social Sciences (General)
- Individuals' behaviour
- Experimental economics
- Econometrics
- Marketing
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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ROTATES: Minor ROot and Tuber crops fostering AgrobiodiversiTy and Ecosystem Services
Revoredo Giha, C. (PI), Costa Font, M. (Researcher) & Akaichi, F. (Researcher)
1/07/25 → 30/06/29
Project: Research
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ANAFECT-EVO: CA23106 - An Evolutionary View to Understanding Affective States across Species (AFFECT-EVO)
Dwyer, C. (PI), Haskell, M. (PI), Wemelsfelder, F. (CoI), Lawrence, A. (CoI), Baxter, E. (CoI), Toma, L. (CoPI), Akaichi, F. (CoI) & Smulders, T. (Project manager)
10/10/24 → 9/10/28
Project: Research
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RESAS 22-27: SRUC-b4-1 Issues Related To The Demand Of Fruits And Vegetables In Scotland.
Revoredo Giha, C. (PI) & Akaichi, F. (CoI)
Scottish Government: Rural & Environment Science & Analytical Services
1/04/22 → 31/03/27
Project: Research
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RESAS 22-27: Ri-b5-10 Costs And Opportunities For Scottish Products With Higher Value Status
Revoredo Giha, C. (PI) & Akaichi, F. (CoI)
Scottish Government: Rural & Environment Science & Analytical Services
1/04/22 → 31/03/27
Project: Research
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Adoption of returnable packaging depends on price, deposit, and material, with spillovers from recycling and reuse
Thompson, B., Akaichi, F. & Toma, L., 5 Jan 2026, In: Frontiers in Sustainability. 6, 12 p., 1715510.Research output: Contribution to journal › Article › peer-review
Open AccessFile10 Downloads (Pure) -
Adding value to Scottish strawberries: the role of eco-labels and sensory descriptions
Akaichi, F. & Revoredo-Giha, C., 13 Aug 2025.Research output: Contribution to conference › Poster
File2 Downloads (Pure) -
Balancing taste and sustainability: consumer acceptance of flexitarian blends of beef, lab-grown beef and plant-based proteins.
Akaichi, F. & Revoredo-Giha, C., 13 Aug 2025.Research output: Contribution to conference › Poster
Open AccessFile1 Downloads (Pure) -
Heterogeneity in citizens’ valuation of ecosystem services from a Mediterranean Sea-connected lagoon restoration: Evidence from Tunisia
Missaoui, S., Rahmani, D., Colombo, S., Thabet, C., Kallas, Z., Gíl , J. M. & Akaichi, F., 2 Oct 2025, (First published) In: New Medit. 24, 4, p. 19-37 19 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Downloads (Pure) -
Investigating the Effect of Attribute Non‐Attendance in Different Elicitation Formats: Single Discrete Choice, Rank‐Order Discrete Choice, and Best Worst Scaling
Yangui, A., Akaichi, F. & Maria, G. J., Nov 2025, In: Agricultural Economics. 56, 6, p. 1079-1102 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile15 Downloads (Pure)
Activities
- 1 Membership of committee
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Scotland's Rural College (Organisational unit)
Akaichi, F. (Member)
2021 → 2023Activity: Membership types › Membership of committee
Press/Media
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Producer price inflation for food and drink
Revoredo Giha, C., Akaichi, F. & Costa Font, M.
4/04/22
1 Media contribution
Press/Media
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Study into how supermarket deals influence shoppers to buy unhealthy food
Revoredo Giha, C. & Akaichi, F.
18/09/19
1 item of Media coverage
Press/Media
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