Personal profile
Research interests
My research interests centre on cattle production, with a particular focus on improving health, welfare, and production efficiency through enhanced management practices and effective knowledge transfer. Alongside this, I have a strong interest in the social sciences and interdisciplinary research, especially in the area of behavioural change. I am motivated by understanding how farmer attitudes, decision‑making processes, and communication strategies influence the adoption of best practice within the livestock sector.
In my role as an agriculture lecturer, I teach across a wide range of levels, from National Certificate through to Masters programmes. I have supervised numerous Honours projects, supporting students as they develop their research skills and contribute to applied agricultural inquiry. This combination of teaching, supervision, and research allows me to integrate scientific, social, and practical perspectives to support sustainable and progressive cattle production systems.
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Education/Academic qualification
PhD, Agriculture and Food Security , Royal (Dick) School of Veterinary Studies and Roslin Institute, University of Edinburgh
Nov 2020 → Apr 2025
Award Date: 19 May 2025
PGCert , Tertiary & Higher Education , Perth College, University of the Highlands and Islands
Award Date: 3 Mar 2025
Master, Human Geography , School of Geosciences, University of Edinburgh
Award Date: 21 Aug 2021
Master, International Animal Welfare Ethics and Law , Royal (Dick) School of Veterinary Studies and Roslin Institute, University of Edinburgh
Award Date: 9 Jan 2020
Bachelor, Applied Animal Science, Scotland's Rural College
Award Date: 1 Jun 2015
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- 1 Similar Profiles
Projects
- 1 Active
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RDE995 VM0586 Calf Rearers
Duthie, C.-A. (PI), Lamont, K. (PI), Berezowski, J. (PI), Brans, J. (Researcher) & Gordon, J. (Researcher)
12/02/26 → 31/03/27
Project: Research
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Navigating DBX (Dairy Beef Cross) Production: Motivations and Decision-Making in Integrated and Open Market Systems
Gordon, J., 2025, BSAS 2025 . British Society of Animal ScienceResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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An interdisciplinary study on the production and breeding of beef from the dairy herd
Gordon, J., Jun 2023.Research output: Contribution to conference › Paper › peer-review
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Understanding the production of beef from dairy systems in the UK: An analysis of trends. ADAS- EAAP Symposium
Gordon, J., Jun 2023.Research output: Contribution to conference › Paper › peer-review
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Breeding Decisions in Dairy-Beef Cross Production: Insights into Farm Decision-Making Units and Breeding Objectives in the UK.
Gordon, J., Glenk, K., Eory, V. & Lamont , K., 25 Nov 2025.Research output: Contribution to conference › Poster › peer-review
Open AccessFile6 Downloads (Pure) -
Navigating DBX (Dairy Beef Cross) Production: Motivations and Decision-Making in Integrated and Open Market Systems. GAAFS Symposium 2025: GAAFS Symposium 2025
Gordon, J., 2025.Research output: Contribution to conference › Poster › peer-review
File4 Downloads (Pure)
Prizes
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File
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Activities
- 4 Invited talk
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Dairy, Beef, and Genetics
Gordon, J. (Speaker)
3 Jun 2025Activity: Talk, evidence or presentation types › Invited talk
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Navigating DBX (Dairy Beef Cross) Production: Motivations and Decision-Making in Integrated and Open Market Systems
Gordon, J. (Speaker)
11 Aug 2025Activity: Talk, evidence or presentation types › Invited talk
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Breeding dairy-beef cattle; Balancing productivity and food security objectives
Gordon, J. (Speaker)
2024Activity: Talk, evidence or presentation types › Invited talk
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Understanding the Production of Beef From Dairy Systems in the UK: An Analysis of Trends
Gordon, J. (Speaker)
2023Activity: Talk, evidence or presentation types › Invited talk