• Peter Wilson Building, Kings Buildings

    EH9 3JG Edinburgh

    United Kingdom

  • West Mains Road, Kings Buildings, Peter Wilson Building

    EH9 3JG Edinburgh

    United Kingdom

Accepting PhD Students


Research activity per year

Personal profile

Research interests

My research falls in the area of food marketing. My research interests are at the intersection of food economics, behavioural science and environmental policy. Currently I’m working on several projects examining the organisation of the food supply, market structure analysis, new product development. I’m also interested on food security, the environmental effects of food production, sensory issues on consumers’ purchase and health effects of food choices.


Current academic teaching:

Programme director of the Food Security MSc, University of Edinburgh.

Coordinator of the module Frameworks to Assess Food Security, Food Security MSc Programme, University of Edinburgh (2018-Present)

Dissertation supervision Food Security MSc students (2016- Present).

Past academic teaching:

Lecturer in Agrofood markets for the BSc Agriculture Engineering at Escola Superior agricultural de Barcelona (ESAB), Universitat Politecnica de Catalunya (2006-2009)


PhD thesis supervisor

  • Co-supervisor (with José Maria Gil, UPC): “Determinant factors of organic food consumption”, made by Jessica Avitia. Polytechnic University of Catalonia, July, 2012. (Distinction cum laude)
  • Co-supervisor (with José Maria Gil, UPC): Consumer preference heterogeneity towards olive oil virgin extra: hypothetical and non-hypothetical choice experiments”, made by Ahmed Yangui. Polytechnic University of Catalonia, May 2014. (Distinction cum laude)
  • Co-supervisor (with José Maria Gil, UPC): “Social perception and Food waste quantification”, by Raquel Díaz 2018. (Distinction cum laude)
  • Co-supervisor (with Cesar Revoredo, SRUC and Arjunan Subramanian, Glasgow University): “Mitigating producers' income fluctuations through collaborative supply chains in the dairy sector”, by Fernando Agra-Lorenzo. (In progress).

Other work

PhD committee member (external examiner)

  • December 2016. University of Reading's School of Agriculture, Policy, and Development. Title: Understanding constraints to Oman's agricultural sector: An application of the Theory of Planned Behaviour.
  • December 2016 Universitat de Girona -IRTA. Title: Anàlisi del potencial de mercat de la carn procedent de porcs mascles sencers com a alternativa a la castració quirúrgica.
  •  July 2017 Universitat Politecnica de Catlaunya. Title: Consumer prefecences towards Omega 3 as a health claim in food products. 
  • May 2021 Sultan Qaboos University. Title: Farmers' market participation: the role of collaborative arrangements.



Participation in relevant research projects

  • 2020-21 Scottish Government. Scottish Government's RESAS Research Programmes
  • 2018-2021 Legumes Translated, European Commission.
  • 2019 Scottish Government The impact of mandatory written dairy contracts in Europeancountries and their potential application in Scotland.
  • 2017-19 BBSRC GCRF Formulating Value Chains for Orphan Crops in Africa CO-I
  • 2016-21 Scottish Government. Scottish Government's RESAS Research Programmes:“Food, Health and Wellbeing”
  • 2016-17 REF Funding. “New launched food and drink product to the market in Brazil, China and India: Are they helping towards sustainable diets?”2016-21 Scottish GovernmentIncreasing uptake of best practice (part of Environment, Agriculture and Food Strategic Research Programme)
  • 2015-16 Scottish Government  RESAS  Research Programmes 2011-2016. “Efficient and resilient supply chains for food”.
  • 2015-17 ERANET SUSFOOD Identifying sustainable diets compatible with consumers' preferences in Europe and policies which could favour their adoption
  • 2015-16 ERASMUS+ “Mobilising Agro-Food Expertise”
  • 2015    DEFRA Collaborative research on the role of trade between the UK and China in supporting innovation for the sustainable intensification of agriculture and the food chain in both countries.
  • 2014-2015 EFSA CALL. A decade of applications for regulated products – Analysis of the applicant’s profile (GP/EFSA/APDESK/2013/01)
  • 2009-2011 REDBIO. EU/FEDER. Red de experimentación, de cambios y de transferencia para el desarrollo de la agricultura ecológica en producciones vegetales a destinación de agricultores catalanes. EFA10/08 - RED BIO
  • 2005-2009 EUROPEAN COMISSION CO-EXTRA “GM and non-GM supply chains: their CO-Existence and TRAceability (CO-EXTRA)” CONTRACT Nº 007158 CO-EXTRA

Education/Academic qualification

PhD, Agricultural Economics , Universitat Politecnica de Catalunya


Master, MSc Environmental Policy Planning and Regulation, The London School of Economics and Political Science


Bachelor, MA in Agricultural engineering (agricultural economics), Universitat de Lleida


Bachelor, Agro-industrial engineering, Universitat de Lleida


External positions



Universitat Politecnica de Catalunya



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