Projects per year
Personal profile
Personal profile
Toritseju Begho is a researcher at Scotland's Rural College (SRUC). His research spans agricultural, experimental and behavioural economics, focusing on understanding farmers' and consumers' judgement and decision making.
Recent research is centred around:
- Decisions under conditions of risk, uncertainty and ambiguity
- Intertemporal choices
- Investigations of decision making via laboratory, online and field experiments and surveys
- Farmers' adoption of technologies and sustainable practices
- Consumer motivations, choices and food related behaviours
Projects
- AgriFood4NetZero: Plausible Pathways, Practical and Open Science for Net Zero Agrifood (2023-2024). Harnessing insights from social and behavioural sciences to increase UK consumers’ awareness and acceptance of alternative proteins.
- Scottish Governement (2022-2027) - SRUC-B3-1: Ensuring positive behavioural change for farmers towards best practice for clean growth: economic and behavioural investigations
- UKRI Global Challenge Research Fund (GCRF) (2019-24) - South Asia Nitrogen Hub, Evaluation of nitrogen options for economic and social benefit
Previous employer
2015-2018 Demonstrator, University of Reading
2013-2018 Lecturer, Delta State University Nigeria
2011-2013 Graduate Assistant, Delta State University Nigeria
Supervision
PhD student: Knowledge and information in sustainable food production: farmers' mental representation of soil health and the environment (2022-2025)
Education/Academic qualification
PhD, University of Reading
Oct 2014 → Feb 2019
Award Date: 28 Feb 2019
Master, University of Reading
Oct 2012 → Sept 2013
Award Date: 13 Dec 2013
Bachelor, Delta State University Nigeria
Sept 2004 → Apr 2009
Award Date: 6 Apr 2009
Fingerprint
Dive into the research topics where Toju Begho is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
RESAS 22-27: SRUC-b3-1 Ensuring Positive Behavioural Change For Farmers Towards Best Practice For Clean Growth: Economic And Behavioural Investigations.
Glenk, K. (PI), Lawson, M. (CoI), Burns, J. (CoI), Toma, L. (CoI), Eory, V. (CoI), Pate, L. (CoI), Shrestha, S. (CoI), Thomson, S. (CoI), Thompson, B. (CoI), McMillan, J. (CoI), Begho, T. (CoI) & Barnes, A. (CoI)
Scottish Government: Rural & Environment Science & Analytical Services
1/04/22 → 31/03/27
Project: Research
-
South Asian Nitrogen Hub
Rees, B. (PI), Eory, V. (CoI), Glenk, K. (CoI) & Begho, T. (CoI)
13/02/19 → 31/05/24
Project: Research
-
A review of the impact of decision heuristics on calorie underestimation and the implications for unhealthy eating
Wang, Z. & Begho, T., 12 Mar 2024, (First published) In: Nutrition and Food Science. p. 1-17 17 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile88 Downloads (Pure) -
Challenges in Achieving Sustainable Development Goal 2 in Ghana: An assessment of the Impact of Economic Crisis on Urban Household Food Security
Quarm, A. & Begho, T., Dec 2024, In: Scientific African. 26, p. 1-11 11 p., e02440.Research output: Contribution to journal › Article › peer-review
Open Access -
Does social proof and herd behaviour drive food choices of consumers?
Begho, T. & Liu, S., 14 Feb 2024, In: British Food Journal. 126, 3, p. 1050-1064 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)454 Downloads (Pure) -
Exploring the acceptance of meat alternatives: a scoping study of UK consumers
Begho, T., 2024, 16 p.Research output: Other contribution
-
Exploring the impact of impulsivity and indulgent consumption on eating patterns of Chinese consumers
Begho, T. & Rui, S., 20 Jun 2024, (First published) In: International Journal of Food Sciences and Nutrition. 75, 5, p. 509-517 9 p.Research output: Contribution to journal › Article › peer-review
Activities
- 6 Editorial work
-
Journal of Agriculture and Food Research (Journal)
Begho, T. (Reviewer)
2021 → …Activity: Publication peer-review and editorial work types › Editorial work
-
Australian Journal of Agricultural and Resource Economics (Journal)
Begho, T. (Reviewer)
2020 → …Activity: Publication peer-review and editorial work types › Editorial work
-
Journal of Poverty (Journal)
Begho, T. (Reviewer)
2020 → …Activity: Publication peer-review and editorial work types › Editorial work
-
Horticulturae (Journal)
Begho, T. (Reviewer)
2020 → …Activity: Publication peer-review and editorial work types › Editorial work
-
ATMOSPHERE (Journal)
Begho, T. (Reviewer)
2020 → …Activity: Publication peer-review and editorial work types › Editorial work
Press/Media
-
What's holding people back from replacing meat with other protein-rich foods?
15/12/23
1 item of Media coverage
Press/Media
-
-
-