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Personal profile

Personal profile

Toritseju Begho is a researcher at Scotland's Rural College (SRUC). His research spans agricultural, experimental and behavioural economics, focusing on understanding farmers' and consumers' judgement and decision making.

Recent research is centred around:

  • Decisions under conditions of risk, uncertainty and ambiguity
  • Intertemporal choices
  • Investigations of decision making via laboratory, online and field experiments and surveys
  • Farmers' adoption of technologies and sustainable practices
  • Consumer motivations, choices and food related behaviours 


UKRI Global Challenge Research Fund (GCRF) (2019-24) - South Asia Nitrogen Hub, Evaluation of nitrogen options for economic and social benefit

Previous employer

2015-2018 Demonstrator, University of Reading
2013-2018 Lecturer, Delta State University Nigeria
2011-2013 Graduate Assistant, Delta State University Nigeria


PhD student: Knowledge and information in sustainable food production: farmers' mental representation of soil health and the environment (2022-2025)

Education/Academic qualification

PhD, University of Reading

Oct 2014Feb 2019

Award Date: 28 Feb 2019

Master, University of Reading

Oct 2012Sept 2013

Award Date: 13 Dec 2013

Bachelor, Delta State University Nigeria

Sept 2004Apr 2009

Award Date: 6 Apr 2009


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