• Peter Wilson Building, Kings Buildings

    EH9 3JG Edinburgh

    United Kingdom

  • West Mains Road, Kings Buildings, Peter Wilson Building

    EH9 3JG Edinburgh

    United Kingdom

Accepting PhD Students

20192024

Research activity per year

Personal profile

Personal profile

Toritseju Begho is a researcher at Scotland's Rural College (SRUC). His research spans agricultural, experimental and behavioural economics, focusing on understanding farmers' and consumers' judgement and decision making.

Recent research is centred around:

  • Decisions under conditions of risk, uncertainty and ambiguity
  • Intertemporal choices
  • Investigations of decision making via laboratory, online and field experiments and surveys
  • Farmers' adoption of technologies and sustainable practices
  • Consumer motivations, choices and food related behaviours 

Projects

  •  AgriFood4NetZero: Plausible Pathways, Practical and Open Science for Net Zero Agrifood (2023-2024). Harnessing insights from social and behavioural sciences to increase UK consumers’ awareness and acceptance of alternative proteins.
  • Scottish Governement (2022-2027) - SRUC-B3-1: Ensuring positive behavioural change for farmers towards best practice for clean growth: economic and behavioural investigations
  • UKRI Global Challenge Research Fund (GCRF) (2019-24) - South Asia Nitrogen Hub, Evaluation of nitrogen options for economic and social benefit

Previous employer

2015-2018 Demonstrator, University of Reading
2013-2018 Lecturer, Delta State University Nigeria
2011-2013 Graduate Assistant, Delta State University Nigeria

Supervision

PhD student: Knowledge and information in sustainable food production: farmers' mental representation of soil health and the environment (2022-2025)

Education/Academic qualification

PhD, University of Reading

Oct 2014Feb 2019

Award Date: 28 Feb 2019

Master, University of Reading

Oct 2012Sept 2013

Award Date: 13 Dec 2013

Bachelor, Delta State University Nigeria

Sept 2004Apr 2009

Award Date: 6 Apr 2009

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