Projects per year
Personal profile
Personal profile
Toritseju Begho is a researcher at Scotland's Rural College (SRUC). His research spans agricultural, experimental and behavioural economics, focusing on understanding farmers' and consumers' judgement and decision making.
Recent research is centred around:
- Decisions under conditions of risk, uncertainty and ambiguity
- Intertemporal choices
- Investigations of decision making via laboratory, online and field experiments and surveys
- Farmers' adoption of technologies and sustainable practices
- Consumer motivations, choices and food related behaviours
Projects
- AgriFood4NetZero: Plausible Pathways, Practical and Open Science for Net Zero Agrifood (2023-2024). Harnessing insights from social and behavioural sciences to increase UK consumers’ awareness and acceptance of alternative proteins.
- Scottish Governement (2022-2027) - SRUC-B3-1: Ensuring positive behavioural change for farmers towards best practice for clean growth: economic and behavioural investigations
- UKRI Global Challenge Research Fund (GCRF) (2019-24) - South Asia Nitrogen Hub, Evaluation of nitrogen options for economic and social benefit
Previous employer
2015-2018 Demonstrator, University of Reading
2013-2018 Lecturer, Delta State University Nigeria
2011-2013 Graduate Assistant, Delta State University Nigeria
Supervision
PhD student: Knowledge and information in sustainable food production: farmers' mental representation of soil health and the environment (2022-2025)
Education/Academic qualification
PhD, Agricultural & Food Economics , University of Reading
Oct 2014 → Feb 2019
Award Date: 28 Feb 2019
Master, Agricultural Economics, University of Reading
Oct 2012 → Sept 2013
Award Date: 13 Dec 2013
Bachelor, Agricultural Economics, Delta State University Nigeria
Sept 2004 → Apr 2009
Award Date: 6 Apr 2009
Fingerprint
Dive into the research topics where Toju Begho is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 6 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
RESAS 22-27: SRUC-b3-1 Ensuring Positive Behavioural Change For Farmers Towards Best Practice For Clean Growth: Economic And Behavioural Investigations.
Glenk, K. (PI), Lawson, M. (CoI), Burns, J. (CoI), Toma, L. (CoI), Eory, V. (CoI), Pate, L. (CoI), Shrestha, S. (CoI), Thomson, S. (CoI), Thompson, B. (CoI), McMillan, J. (CoI), Begho, T. (CoI) & Barnes, A. (CoI)
Scottish Government: Rural & Environment Science & Analytical Services
1/04/22 → 31/03/27
Project: Research
-
South Asian Nitrogen Hub
Rees, B. (PI), Eory, V. (CoI), Glenk, K. (CoI) & Begho, T. (CoI)
13/02/19 → 31/05/24
Project: Research
-
Adoption of sustainable and regenerative farming measures in Scotland with a focus on livestock and grassland management
Thompson, B., Begho, T., Eory, V., Asmare, F. & Glenk, K., 2026, 72 p.Research output: Book/Report/Policy Brief/Technical Brief › Research report
Open Access -
A review of the uptake of sustainable climate-smart aquaculture in sub-Saharan Africa
Irabor , A. E. & Begho, T., Jun 2026, In: Journal of the World Aquaculture Society. 57, 3, p. 1-23 23 p., e70097.Research output: Contribution to journal › Review article › peer-review
Open AccessFile1 Link opens in a new tab Citation (Scopus)35 Downloads (Pure) -
Assessing smallholder fish farmers’ awareness, motivation and attitude towards the environmental impact of aquaculture
Begho, T., Irabor , A. E. & Abeni Olaniyi, A., Feb 2026, In: Aquaculture, Fish and Fisheries. 6, 1, p. 1-32 32 p., e70190.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Carbon labelling of fresh milk as an environmental information tool: Implications for consumer behaviour, sustainability awareness and policy
Li, W. & Begho, T., 13 May 2026, (First published) In: JSFA reports. p. 1-22 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Consumer attitudes toward nutrition labels and association with perceived diet quality across food security groups in Taiwan
Yu, K.-L. & Begho, T., 1 Aug 2026, (First published) In: Discover Food. p. 16 1 p.Research output: Contribution to journal › Short communication › peer-review
Open AccessFile
Activities
- 6 Editorial work
-
Journal of Agriculture and Food Research (Journal)
Begho, T. (Reviewer)
2021 → …Activity: Publication peer-review and editorial work types › Editorial work
-
Horticulturae (Journal)
Begho, T. (Reviewer)
2020 → …Activity: Publication peer-review and editorial work types › Editorial work
-
Australian Journal of Agricultural and Resource Economics (Journal)
Begho, T. (Reviewer)
2020 → …Activity: Publication peer-review and editorial work types › Editorial work
-
Journal of Poverty (Journal)
Begho, T. (Reviewer)
2020 → …Activity: Publication peer-review and editorial work types › Editorial work
-
Applied Sciences (Switzerland) (Journal)
Begho, T. (Reviewer)
2020 → …Activity: Publication peer-review and editorial work types › Editorial work
Press/Media
-
What's holding people back from replacing meat with other protein-rich foods?
15/12/23
1 item of Media coverage
Press/Media
-
-
-