RESAS 22-27: SRUC-b4-1 Issues Related To The Demand Of Fruits And Vegetables In Scotland.

This project complements RQ1 of Topic B1 regarding the increase in production of fruits and vegetables (F&V) in Scotland. Plans to increase alone the supply of F&V will not provide any benefit or value to Scottish producers or the society if it is not accompanied with an increase of the demand for them. The research aims of this project are: (1) to complement the supply side work with a demand analysis (e.g., demand analysis, seasonality analysis and competitors of Scottish F&V). (2) To address topics such as: consumers' willingness to buy products out of season, consumers' interest on alternative to supermarkets retailing models, consumers' provenance preferences, interest on plant-based products.