The ‘Good Life’ concept is used increasingly by livestock industry stakeholders to indicate their aspiration to move towards high ‘positive welfare’ standards in UK animal production. However, scientifically this concept is relatively under-developed. Farmers tend to rely for guidance on well-embedded cultural farming symbols such as good feed, housing and health, but for further development of the ‘Good Life’ notion an untapped source is their direct lived engagement with animals as sentient beings. Greater accreditation of this relationship could increase well-being in both animals and farmers.
- Good life
- Animal welfare
- Qualitative behaviour assessment (QBA)
- Livestock industry
- animal sentience