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Adding value to Scottish strawberries: the role of eco-labels and sensory descriptions

Research output: Contribution to conferencePoster

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Abstract

Fruits are essential to a balanced diet, offering key vitamins, minerals, and fiber that support overall health. Successive UK governments have introduced multiple policies to boost fruit and vegetable consumption. Despite these efforts, research shows that fruit intake in Scotland continues to fall short of recommended levels. This study examines whether eco-labels and sensory descriptive labels can enhance the appeal of Scottish strawberries among UK consumers.
Original languageEnglish
Publication statusPrint publication - 13 Aug 2025
EventTopic B4/B5 in-person Policy / Stakeholder Engagement meeting: Sowing the seeds of Scotland's Good Food Future - Caledonian Hall - Royal Botanic Gardens , Edinburgh, United Kingdom
Duration: 10 Sept 202510 Jan 2026

Seminar

SeminarTopic B4/B5 in-person Policy / Stakeholder Engagement meeting
Country/TerritoryUnited Kingdom
CityEdinburgh
Period10/09/2510/01/26

Rural Policy Centre Themes

  • Food, health and wellbeing
  • Rural economies and communities

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