Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPrint publication - 31 Jul 2018
Event2018 Place Branding International Forum - Beijing, Beijing, China
Duration: 12 Jul 201814 Jul 2018
https://ipm-members.mkmapps.com/media/117615/2018_Place_Branding_International_Forum_China.pdf

Conference

Conference2018 Place Branding International Forum
CountryChina
CityBeijing
Period12/07/1814/07/18
Internet address

Cite this

Whitfield, CW. (2018). Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand. Abstract from 2018 Place Branding International Forum, Beijing, China.