Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand

CW Whitfield

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Print publication - 31 Jul 2018
Event	2018 Place Branding International Forum - Beijing, Beijing, China Duration: 12 Jul 2018 → 14 Jul 2018 https://ipm-members.mkmapps.com/media/117615/2018_Place_Branding_International_Forum_China.pdf

Conference	2018 Place Branding International Forum
Country/Territory	China
City	Beijing
Period	12/07/18 → 14/07/18
Internet address	https://ipm-members.mkmapps.com/media/117615/2018_Place_Branding_International_Forum_China.pdf

Cite this

@conference{2c7c2d5686324586b99070a5683c4068,

title = "Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand",

author = "CW Whitfield",

year = "2018",

month = jul,

day = "31",

language = "English",

note = "2018 Place Branding International Forum ; Conference date: 12-07-2018 Through 14-07-2018",

url = "https://ipm-members.mkmapps.com/media/117615/2018_Place_Branding_International_Forum_China.pdf",

}