Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand

    Research output: Contribution to conferenceAbstractpeer-review

    Original languageEnglish
    Publication statusPrint publication - 31 Jul 2018
    Event2018 Place Branding International Forum - Beijing, Beijing, China
    Duration: 12 Jul 201814 Jul 2018
    https://ipm-members.mkmapps.com/media/117615/2018_Place_Branding_International_Forum_China.pdf

    Conference

    Conference2018 Place Branding International Forum
    CountryChina
    CityBeijing
    Period12/07/1814/07/18
    Internet address

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