Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPrint publication - 31 Jul 2018
Event2018 Place Branding International Forum - Beijing, Beijing, China
Duration: 12 Jul 201814 Jul 2018
https://ipm-members.mkmapps.com/media/117615/2018_Place_Branding_International_Forum_China.pdf

Conference

Conference2018 Place Branding International Forum
CountryChina
CityBeijing
Period12/07/1814/07/18
Internet address

Cite this

Whitfield, CW. (2018). Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand. Abstract from 2018 Place Branding International Forum, Beijing, China.
@conference{2c7c2d5686324586b99070a5683c4068,
title = "Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand",
author = "CW Whitfield",
year = "2018",
month = "7",
day = "31",
language = "English",
note = "2018 Place Branding International Forum ; Conference date: 12-07-2018 Through 14-07-2018",
url = "https://ipm-members.mkmapps.com/media/117615/2018_Place_Branding_International_Forum_China.pdf",

}

Whitfield, CW 2018, 'Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand' 2018 Place Branding International Forum, Beijing, China, 12/07/18 - 14/07/18, .

Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand. / Whitfield, CW.

2018. Abstract from 2018 Place Branding International Forum, Beijing, China.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand

AU - Whitfield, CW

PY - 2018/7/31

Y1 - 2018/7/31

M3 - Abstract

ER -

Whitfield CW. Applicant of Jungian brand archetypal analysis to assess the distinctiveness of Beijing as a city brand. 2018. Abstract from 2018 Place Branding International Forum, Beijing, China.