This study measures consumers’ willingness to pay for the attributes Greenhouse Gas (GHG) emissions during production, food miles, and origin (local/non-local) of rice products and assesses the interaction effects (complementarities and substitutions) between these food attributes, using a non-hypothetical experimental auction. Results typically show that consumers are willing to pay a price premium for rice that has lower GHG emissions and/or lower food miles and/or is local. Most importantly, consumers were found to trade off these three food attributes. The results also show that consumers do not perceive the attributes food miles and origin as perfect substitutes.
- Food miles
- GHG emissions
- Willingness to pay
Akaichi, F., Nayga, RM. J., & Nalley, LL. (2017). Are there trade-offs in valuation with respect to greenhouse gas emissions, origin and food miles attributes? European Review of Agricultural Economics, 44(1), 3 - 31. https://doi.org/10.1093/erae/jbw008