Contractual agriculture: better partnerships between small farmers and the business sector in the sultanate of Oman

Badria Hamed Al Ruqishi*, Tarig Gibreel, F Akaichi, Lokman Zaibet, Slim Zekri a

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)
71 Downloads (Pure)


This study aims to elicit the preferences of Omani small-scale vegetable farmers towards contracting with different emerging and other potential business partners along with other contract terms. To accomplish this, a discrete choice experiment was adopted to elicit farmers' preferences towards different contract models. The choice data was analyzed using both latent classes as well as mixed logit models and as a result, three classes were found to best capture the preferences. Class 1 represents 45% of the respondents who are more likely to adopt the “multipartite contract” model. This segment is characterized by a high education level, older age, and smaller family size. The second class represents 31% of the sample and tends to adopt an “informal contract” model. This group has a low experience, larger farm size, and own their private land. The last class represents 23% of the observations and is in favour of the “centralized contract” model. The main characteristics of this class are the low education level, older age, and medium income. Realizing the farmers’ preferences and their characteristics are certainly important in improving farmers’ participation in the vegetables’ market and gearing the policies towards food security.
Original languageEnglish
Pages (from-to)321-335
Number of pages15
JournalAsian Journal of Agriculture and Rural Development
Issue number1
Early online date1 Jun 2020
Publication statusFirst published - 1 Jun 2020

Bibliographical note



  • Contract farming
  • Stated preferences
  • Transaction costs
  • Discrete choice
  • Mixed logit model
  • Latent class model


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