Could animal welfare claims and nutritional information boost the demand for organic meat? Evidence from non-hypothetical experimental auctions

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Abstract

The future of organic agriculture will, to a large extent, depend on consumer demand. As a result, the last three decades have witnessed a considerable increase in the number of papers that have attempted to identify the determinants of organic food consumption and whether organic foods are competing with other ethical food products such as local foods, animal-friendly foods, healthier foods and free-from foods (e.g., dairy free, gluten free, nut free). This study went a step further and assessed the use of animal welfare and nutritional information to increase the demand for and the competitive power of organic foods using a non-hypothetical experimental auction. Overall, the results showed that the demand for organic animal products could be improved not only by selling better its superiority in terms of sustainability but also by promoting its advantages in terms of other attributes that are known to be highly valued by consumers such as animal welfare and nutritional content. Therefore, producers and marketers of organic animal products should be fully aware of the potential of their products and ready to exploit all their advantages if they want to improve their competitive power as well as their demand.
Original languageEnglish
Pages (from-to)961 - 970
Number of pages10
JournalJournal of Cleaner Production
Volume207
Early online date8 Oct 2018
DOIs
Publication statusPrint publication - 10 Jan 2019

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nutrition information
organic foods
auctions
animal welfare
meat
animal products
food animals
gluten
organic production
nuts
dairies

Keywords

  • Animal welfare
  • Experimental auctions
  • Nutritional content
  • Organic meat
  • Willingness to pay

Cite this

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title = "Could animal welfare claims and nutritional information boost the demand for organic meat? Evidence from non-hypothetical experimental auctions",
abstract = "The future of organic agriculture will, to a large extent, depend on consumer demand. As a result, the last three decades have witnessed a considerable increase in the number of papers that have attempted to identify the determinants of organic food consumption and whether organic foods are competing with other ethical food products such as local foods, animal-friendly foods, healthier foods and free-from foods (e.g., dairy free, gluten free, nut free). This study went a step further and assessed the use of animal welfare and nutritional information to increase the demand for and the competitive power of organic foods using a non-hypothetical experimental auction. Overall, the results showed that the demand for organic animal products could be improved not only by selling better its superiority in terms of sustainability but also by promoting its advantages in terms of other attributes that are known to be highly valued by consumers such as animal welfare and nutritional content. Therefore, producers and marketers of organic animal products should be fully aware of the potential of their products and ready to exploit all their advantages if they want to improve their competitive power as well as their demand.",
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author = "F Akaichi and K Glenk and C Revoredo-Giha",
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N2 - The future of organic agriculture will, to a large extent, depend on consumer demand. As a result, the last three decades have witnessed a considerable increase in the number of papers that have attempted to identify the determinants of organic food consumption and whether organic foods are competing with other ethical food products such as local foods, animal-friendly foods, healthier foods and free-from foods (e.g., dairy free, gluten free, nut free). This study went a step further and assessed the use of animal welfare and nutritional information to increase the demand for and the competitive power of organic foods using a non-hypothetical experimental auction. Overall, the results showed that the demand for organic animal products could be improved not only by selling better its superiority in terms of sustainability but also by promoting its advantages in terms of other attributes that are known to be highly valued by consumers such as animal welfare and nutritional content. Therefore, producers and marketers of organic animal products should be fully aware of the potential of their products and ready to exploit all their advantages if they want to improve their competitive power as well as their demand.

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