Destination branding, niche marketing and national image projection in central and eastern Europe

DR Hall

Research output: Contribution to journalArticle

84 Citations (Scopus)
Original languageEnglish
Pages (from-to)227 - 237
Number of pages11
JournalJournal of Vacation Marketing
Volume5(3)
Publication statusFirst published - 1999

Bibliographical note

216480
369009

Keywords

  • Branding
  • Central Europe
  • Eastern Europe
  • Marketing
  • Niche

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