Destination branding, niche marketing and national image projection in central and eastern Europe

DR Hall

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	227 - 237
Number of pages	11
Journal	Journal of Vacation Marketing
Volume	5(3)
Publication status	First published - 1999

216480
369009

Keywords

@article{f43424d8522b4aa1833df43678f8e875,

title = "Destination branding, niche marketing and national image projection in central and eastern Europe",

keywords = "Branding, Central Europe, Eastern Europe, Marketing, Niche",

author = "DR Hall",

note = "216480 369009",

year = "1999",

language = "English",

volume = "5(3)",

pages = "227 -- 237",

journal = "Journal of Vacation Marketing",

issn = "1479-1870",

publisher = "SAGE Publications Ltd",

}

TY - JOUR

T1 - Destination branding, niche marketing and national image projection in central and eastern Europe

AU - Hall, DR

N1 - 216480 369009

PY - 1999

Y1 - 1999

KW - Branding

KW - Central Europe

KW - Eastern Europe

KW - Marketing

KW - Niche

M3 - Article

SN - 1479-1870

VL - 5(3)

SP - 227

EP - 237

JO - Journal of Vacation Marketing

JF - Journal of Vacation Marketing

ER -