Destination branding, niche marketing and national image projection in central and eastern Europe

DR Hall

Research output: Contribution to journalArticleResearchpeer-review

79 Citations (Scopus)
Original languageEnglish
Pages (from-to)227 - 237
Number of pages11
JournalJournal of Vacation Marketing
Volume5(3)
Publication statusFirst published - 1999

Bibliographical note

216480
369009

Keywords

  • Branding
  • Central Europe
  • Eastern Europe
  • Marketing
  • Niche

Cite this

@article{f43424d8522b4aa1833df43678f8e875,
title = "Destination branding, niche marketing and national image projection in central and eastern Europe",
keywords = "Branding, Central Europe, Eastern Europe, Marketing, Niche",
author = "DR Hall",
note = "216480 369009",
year = "1999",
language = "English",
volume = "5(3)",
pages = "227 -- 237",
journal = "Journal of Vacation Marketing",
issn = "1356-7667",
publisher = "SAGE Publications Ltd",

}

Destination branding, niche marketing and national image projection in central and eastern Europe. / Hall, DR.

In: Journal of Vacation Marketing, Vol. 5(3), 1999, p. 227 - 237.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Destination branding, niche marketing and national image projection in central and eastern Europe

AU - Hall, DR

N1 - 216480 369009

PY - 1999

Y1 - 1999

KW - Branding

KW - Central Europe

KW - Eastern Europe

KW - Marketing

KW - Niche

M3 - Article

VL - 5(3)

SP - 227

EP - 237

JO - Journal of Vacation Marketing

JF - Journal of Vacation Marketing

SN - 1356-7667

ER -