Does consumption of symbolic narrative facilitate the formation of brand community?

Caroline Whitfield*

*Corresponding author for this work

Research output: Contribution to conferenceAbstract

Abstract

PowerPoint presentation at colloquium to position PhD work within the socially progressive cluster around community focus and pro-sociality
Original languageEnglish
Publication statusPrint publication - 7 Jun 2019
Event2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster - Technology Innovation Centre, Glasgow, United Kingdom
Duration: 7 Jun 20197 Jun 2019

Conference

Conference2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster
CountryUnited Kingdom
CityGlasgow
Period7/06/197/06/19

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Whitfield, C. (2019). Does consumption of symbolic narrative facilitate the formation of brand community?. Abstract from 2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster, Glasgow, United Kingdom.