Does consumption of symbolic narrative facilitate the formation of brand community?

Caroline Whitfield*

*Corresponding author for this work

Research output: Contribution to conferenceAbstract

Abstract

PowerPoint presentation at colloquium to position PhD work within the socially progressive cluster around community focus and pro-sociality
Original languageEnglish
Publication statusPrint publication - 7 Jun 2019
Event2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster - Technology Innovation Centre, Glasgow, United Kingdom
Duration: 7 Jun 20197 Jun 2019

Conference

Conference2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster
CountryUnited Kingdom
CityGlasgow
Period7/06/197/06/19

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Brand community

Cite this

Whitfield, C. (2019). Does consumption of symbolic narrative facilitate the formation of brand community?. Abstract from 2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster, Glasgow, United Kingdom.
Whitfield, Caroline. / Does consumption of symbolic narrative facilitate the formation of brand community?. Abstract from 2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster, Glasgow, United Kingdom.
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title = "Does consumption of symbolic narrative facilitate the formation of brand community?",
abstract = "PowerPoint presentation at colloquium to position PhD work within the socially progressive cluster around community focus and pro-sociality",
author = "Caroline Whitfield",
year = "2019",
month = "6",
day = "7",
language = "English",
note = "2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster ; Conference date: 07-06-2019 Through 07-06-2019",

}

Whitfield, C 2019, 'Does consumption of symbolic narrative facilitate the formation of brand community?' 2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster, Glasgow, United Kingdom, 7/06/19 - 7/06/19, .

Does consumption of symbolic narrative facilitate the formation of brand community? / Whitfield, Caroline.

2019. Abstract from 2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster, Glasgow, United Kingdom.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Does consumption of symbolic narrative facilitate the formation of brand community?

AU - Whitfield, Caroline

PY - 2019/6/7

Y1 - 2019/6/7

N2 - PowerPoint presentation at colloquium to position PhD work within the socially progressive cluster around community focus and pro-sociality

AB - PowerPoint presentation at colloquium to position PhD work within the socially progressive cluster around community focus and pro-sociality

M3 - Abstract

ER -

Whitfield C. Does consumption of symbolic narrative facilitate the formation of brand community?. 2019. Abstract from 2nd Research Colloquium – Socially Progressive Innovation and Entrepreneurship (SPIE) Research Cluster, Glasgow, United Kingdom.