Food Product Launch and Positioning in China –Do Claims of Credence Attributes Matter?

Wei Yang*, Alan Renwick, Waranan Tantiwat, C Revoredo-Giha, Dafeng Wu

*Corresponding author for this work

Research output: Contribution to journalLetterpeer-review

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'Food Product Launch and Positioning in China –Do Claims of Credence Attributes Matter?'. Together they form a unique fingerprint.

Business & Economics

Agriculture & Biology

Earth & Environmental Sciences

Medicine & Life Sciences

Social Sciences