Food Product Launch and Positioning in China –Do Claims of Credence Attributes Matter?

Wei Yang*, Alan Renwick, Waranan Tantiwat, C Revoredo-Giha, Dafeng Wu

*Corresponding author for this work

Research output: Contribution to journalLetterpeer-review

5 Citations (Scopus)
12 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Food Product Launch and Positioning in China –Do Claims of Credence Attributes Matter?'. Together they form a unique fingerprint.

Social Sciences

Earth and Planetary Sciences

Economics, Econometrics and Finance

Food Science