Framing and bias in CO2 capture and storage communication films: Reflections from a CO2 capture and storage research group

CM Maynard*, Simon Shackley

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


There has been a growing trend towards incorporating short, educational films as part of research funding and project proposals. Researchers and developers in CO2 capture and storage are using films to communicate outcomes, but such films can be influenced by experiences and values of the producers. We document the content and presentation of seven online CO2 capture and storage films to determine how framing occurs and its influence on the tone of films. The core frame presents CO2 capture and storage as a potential solution to an imminent crisis in climatic warming and lack of a sustainable energy supply. Three subsidiary frames represent CO2 capture and storage as (1) the only option, (2) a partial option or (3) a scientific curiosity. The results demonstrate that an understanding of the nuanced explicit and implicit messages portrayed by films is essential both for effective framing according to one’s intention and for wider public understanding of a field.
Original languageEnglish
Pages (from-to)550-661
Number of pages12
JournalPublic Understanding of Science
Issue number5
Early online date1 Mar 2017
Publication statusPrint publication - 1 Jul 2018
Externally publishedYes


  • Bias
  • CO2 capture and storage
  • Climate change
  • Communication
  • Framing


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