In the pursuit of a healthier diet among young Chinese adults: identifying important food quality attributes and factors that influence food choices

Shuainan Liu, T Begho*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

The paper examines preferences for nutritional and health-related food attributes, the importance placed on intrinsic and extrinsic characteristics of food and the individual, household and psychographic determinants when making choices. To address the lack of empirical studies, the paper estimates Poisson, negative binomial and linear regressions using data from 457 young Chinese adults between 18 and 30 years. The results show a strong preference for nutritional and health-related food attributes. Gender and unemployment are associated with a decrease in the number of nutritional features valued in food choices. In contrast, a higher income and a positive perception of body shape are associated with an increase in the number of valued nutritional features. Also, older individuals assign lower importance to intrinsic and extrinsic characteristics in evaluating food, while larger household size, higher income, and positive body shape perception increase the importance placed on intrinsic and extrinsic characteristics in evaluating food.

Original languageEnglish
Pages (from-to)1-17
Number of pages17
JournalInternational Journal of Food Science and Technology
Early online date11 Apr 2024
DOIs
Publication statusFirst published - 11 Apr 2024

Bibliographical note

Publisher Copyright:
© 2024 The Authors. International Journal of Food Science & Technology published by John Wiley & Sons Ltd on behalf of Institute of Food Science & Technology (IJFST).

Keywords

  • Consumer preferences
  • Food choices
  • Demographics
  • Economic factors
  • Health consciousness
  • economic factors
  • food choices
  • demographics
  • health consciousness

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