Is the UK ready for Insect-Based Foods?

Modern western diets are increasingly recognized to be unsustainable. As a result, an ever-growing number of people are looking to alternative proteins as a way to reduce their environmental footprints. Some studies have suggested that insects represent a promising alternative to more conventional animal protein sources, like pigs, cows, and chickens. But how ready is the average consumer to eat insects? Do environmental values make people more willing to try insect-based foods? Would providing people with information on the environmental advantages of insects in any way change their attitudes towards these foods? This article summarizes the answers to these questions.