More in good condition or less in bad condition? Valence-based framing effects in environmental valuation

Michela Faccioli, K Glenk

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
1 Downloads (Pure)

Abstract

This study addresses an important gap in the stated preference literature concerning valence-based framing of discrete choice experiment attributes. Valence-based framing arises when equivalent outcomes are presented in different ways by accentuating either the positive (e.g., more in good condition) or negative information (e.g., less in bad condition). We find that alternative framings produce different willingness-to-pay estimates, with implications for benefit-cost analysis. We recommend neutral attribute descriptions and otherwise testing for the effects of alternative framings to obtain more robust welfare evidence. We also show that the framing used does not affect the choice paradigm adopted by respondents.

Original languageEnglish
Pages (from-to)314-336
Number of pages23
JournalLand Economics
Volume98
Issue number2
Early online date11 Nov 2021
DOIs
Publication statusPrint publication - May 2022

Keywords

  • environmental valuation, discrete choice experiment, attribute framing, valence-based framing, peatland restoration, Scotland

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