Understanding agreement and differences between land use visions forms a first step for assessing and comparing alternative pathways towards a sustainable future. This study presents an analysis of 20 semi-structured interviews with representatives of the principal land use sectors in Scotland. The aim was to understand what, in their ideal vision, they would want rural Scotland to look like in 2050. Inductive content analysis was used to identify similarities and differences amongst interviewees. There was general agreement on the following: the importance of the environment; the wish for more partnerships, dialogue and collaboration; the desire for society to be more engaged and aware about land use; and a strong need for short-, medium- and long-term policies helping to achieve these goals. The most notable differences relate to land ownership and governance. The outcomes form a basis for further facilitated discussions, emphasising common ground and exploring where, how and to what degree land use sectors can prepare and plan in the light of uncertainties posed by Brexit and climate change. The method was effective for understanding commonalities and differences between stakeholder groups and is transferable to other countries or regions.
- Land use
- Social capital