New Product Development Activity in The Food Sector During The COVID-19 Period in the UK

C Revoredo-Giha, M Costa-Font*, Carlo Russo

*Corresponding author for this work

Research output: Contribution to conferencePoster

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Abstract

Introducing new products is a permanent and important part of the functioning of food supply chains. New products launched at a point in time can represent firms’ expectations of what consumers want in terms of different product attributes. The Covid-19 pandemic disrupted the operation of supply chains, and this poster aims to explore the reaction of firms (if any) due to the pandemic regarding introducing new products. This was done using Mintel’s Global New Product Development data for the UK for the period 2018-20 and considering 155 food and drink categories. Each category was described in terms of its products' attributes. The same groups in different years were compared using measures of similarity between profiles. The results indicate that the most famous attributes within the products launched after March 2020 were those related to health and nutrition; however, firms may not have changed their path when launching new products.
Original languageEnglish
Publication statusPrint publication - 1 Sept 2023
EventXVII EAAE Congress, August 29th – September 1st 2023 - Rennes, Rennes, France
Duration: 29 Aug 20231 Sept 2023

Conference

ConferenceXVII EAAE Congress, August 29th – September 1st 2023
Country/TerritoryFrance
CityRennes
Period29/08/231/09/23

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