Retailers’ promotions and the demand for sugary products in Scotland.

F Akaichi; C Revoredo-Giha

Retailers’ promotions and the demand for sugary products in Scotland.

Rural Development & Food Marketing

Research output: Contribution to conference › Poster

Abstract

Scotland has one of the highest rates of obesity in OECD countries and its diet has been pointed out as an important factor behind it. Retailers also have been pointed out as fostering unhealthy consumption through their promotional activity. This paper explores the importance of retail promotions on sugary food categories (i.e., take home confectionery, frozen confectionery and ice cream, and non-diet soft drinks) covering the period 2006-2011 and using home scanner panel data. Results indicate that consumers respond to promotions on the category and families with children have significantly increased their purchases of sugary products.

Original language	English
Publication status	Print publication - 2014
Event	Congress of the European Association of Agricultural Economists - Ljubljana, Slovenia Duration: 26 Aug 2014 → 29 Aug 2014

Conference

Conference	Congress of the European Association of Agricultural Economists
Country/Territory	Slovenia
City	Ljubljana
Period	26/08/14 → 29/08/14

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Cite this

@conference{819f1a6ff8e8416ca4289bdc22fa414a,

title = "Retailers{\textquoteright} promotions and the demand for sugary products in Scotland.",

abstract = "Scotland has one of the highest rates of obesity in OECD countries and its diet has been pointed out as an important factor behind it. Retailers also have been pointed out as fostering unhealthy consumption through their promotional activity. This paper explores the importance of retail promotions on sugary food categories (i.e., take home confectionery, frozen confectionery and ice cream, and non-diet soft drinks) covering the period 2006-2011 and using home scanner panel data. Results indicate that consumers respond to promotions on the category and families with children have significantly increased their purchases of sugary products.",

author = "F Akaichi and C Revoredo-Giha",

year = "2014",

language = "English",

note = "Congress of the European Association of Agricultural Economists ; Conference date: 26-08-2014 Through 29-08-2014",

}

TY - CONF

T1 - Retailers’ promotions and the demand for sugary products in Scotland.

AU - Akaichi, F

AU - Revoredo-Giha, C

PY - 2014

Y1 - 2014

N2 - Scotland has one of the highest rates of obesity in OECD countries and its diet has been pointed out as an important factor behind it. Retailers also have been pointed out as fostering unhealthy consumption through their promotional activity. This paper explores the importance of retail promotions on sugary food categories (i.e., take home confectionery, frozen confectionery and ice cream, and non-diet soft drinks) covering the period 2006-2011 and using home scanner panel data. Results indicate that consumers respond to promotions on the category and families with children have significantly increased their purchases of sugary products.

AB - Scotland has one of the highest rates of obesity in OECD countries and its diet has been pointed out as an important factor behind it. Retailers also have been pointed out as fostering unhealthy consumption through their promotional activity. This paper explores the importance of retail promotions on sugary food categories (i.e., take home confectionery, frozen confectionery and ice cream, and non-diet soft drinks) covering the period 2006-2011 and using home scanner panel data. Results indicate that consumers respond to promotions on the category and families with children have significantly increased their purchases of sugary products.

M3 - Poster

T2 - Congress of the European Association of Agricultural Economists

Y2 - 26 August 2014 through 29 August 2014

ER -

Retailers’ promotions and the demand for sugary products in Scotland.

Abstract

Conference

UN SDGs

Fingerprint

Cite this