Comportamiento de los consumidores españoles y los factores determinantes de su disposición a pagar por el aceite de oliva ecológico

Translated title of the contribution: Spanish consumers’ behaviour and the determining factors of their willingness to pay for organic olive oil

A. Yangui*, J. M. Gil, M. Costa-Font

*Corresponding author for this work

Research output: Contribution to journalArticle

1 Citation (Scopus)
12 Downloads (Pure)

Abstract

Like the rest of organic foods, the demand for organic olive oil has been growing at a slow pace and it is very emerging in Spain. In this situation, it is important to analyse the preferences, perceptions and consumers’ valuation towards organic extra virgin olive oil. A choice experiment is used to investigate Catalan consumers’ behaviour and to elicit their willingness to pay a premium for organic olive oil. A latent class model (LC) has been estimated and the results indicate that consumers perceive negatively the organic attribute due mainly to the lack of knowledge followed by the high price and lack of availability of the product. Also, the attribute most valued by Catalan consumers is the Catalan origin of the oliveoil, closely related to the attribute “protected designation of origin”. Finally, when the choice possibilities offered to consumers reflect truthfully the decision problem that they confront, the organic attribute loses relative importance face to local origin and origin certification.

Translated title of the contributionSpanish consumers’ behaviour and the determining factors of their willingness to pay for organic olive oil
Original languageSpanish
Pages (from-to)252-269
Number of pages18
JournalITEA Informacion Tecnica Economica Agraria
Volume115
Issue number3
DOIs
Publication statusPrint publication - Sep 2019

Keywords

  • Catalonia
  • Choice experiment
  • Consumer behaviour
  • Organic
  • Protected designation of origin
  • Willingness to pay

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