Towards value-based marketing of UK lamb

NR Lambe, N Clelland, Ed Smith, John Yates, James Draper, JE Conington

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

To continue to be a major lamb producer and exporter in Europe, the economic viability of the UK sheep industry must improve. This is achievable by: a) improving efficiency of production and carcass quality, so that carcasses better meet market requirements; and b) increasing consumer acceptance by supplying a consistently high quality product. Whole supply-chain solutions are required to enable new advances in breeding, precision livestock management and product quality measurement to be harnessed within a value-based marketing system that will incentivise product quality. Industry-led research projects are underway to investigate the possibilities of breeding for improved lamb carcass and meat quality within the stratified UK sheep industry, and developing industry strategies to allow UK-wide exploitation of the outcomes. Using technologies including Video Image Analysis, Computed Tomography and Near-Infrared spectroscopy, genetic and genomic selection for new product quality traits, relating to lean meat and fat distribution, meat quality and health traits, is being tested. Preliminary results will be presented examining genetic control and relationships amongst product quality traits, across purebred and crossbred sheep populations. Implications and recommendations for industry implementation will be considered.
Original languageEnglish
Title of host publicationProceedings of the 70th Annual Meeting of the European Federation of Animal Science, August 2019, Ghent, Belgium
EditorsScientific Commitee
PublisherWageningen Academic Publishers
Pages221
Number of pages1
Volume25
ISBN (Electronic)978-90-8686-890-2
ISBN (Print) 978-90-8686-339-6
DOIs
Publication statusPrint publication - 30 Aug 2019
Event70th Annual Meeting of the European Federation of Animal Science - Ghent, Belgium
Duration: 26 Aug 201930 Aug 2019

Conference

Conference70th Annual Meeting of the European Federation of Animal Science
CountryBelgium
CityGhent
Period26/08/1930/08/19

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  • Cite this

    Lambe, NR., Clelland, N., Smith, E., Yates, J., Draper, J., & Conington, JE. (2019). Towards value-based marketing of UK lamb. In S. Commitee (Ed.), Proceedings of the 70th Annual Meeting of the European Federation of Animal Science, August 2019, Ghent, Belgium (Vol. 25, pp. 221). Wageningen Academic Publishers. https://doi.org/10.3920/978-90-8686-890-2