UK consumers’ preferences and willingness to pay for pulse-based meat substitutes

Research output: Contribution to conferencePaper

Abstract

Thanks to both nutritional and health-promoting features of pulses together with their low environmental impact, the United-Nations named 2016 the International Year of Pulses to promote their consumption. However, the consumption of pulses in Europe is low due to several lock-ins and more convenient and appealing new pulse-based products are required. This study uses data from a choice experiment in the UK to assess consumers’ preferences and willingness to pay for the use of pulse-based mince and other beef mince substitutes in ready meals (lasagne). The study also investigates the role that labels for desirable food attributes (e.g., organic, low fat) can play to foster the consumption of pulse-based mince. We found that flexitarians, vegetarians and pescatarians are potential consumers of pulse-based mince. We also found that the demand for pulse-based mince by regular meat-eaters can be fostered if the product is promoted as high in proteins and fibre, organic, British, and low in saturated fat.
Original languageEnglish
Publication statusPrint publication - 2021
Event16th Congress of the European Association of Agricultural Economists “Raising the Impact of Agricultural Economics: Multidisciplinarity, Stakeholder Engagement and Novel Approaches” - Online, Prague, Czech Republic
Duration: 20 Jul 202123 Jul 2021

Conference

Conference16th Congress of the European Association of Agricultural Economists “Raising the Impact of Agricultural Economics: Multidisciplinarity, Stakeholder Engagement and Novel Approaches”
Country/TerritoryCzech Republic
CityPrague
Period20/07/2123/07/21

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