Understanding African Farmers: Designing and Conducting Behavioural Economics Experiments

Understanding African Farmers is a book series that applies behavioural economics to decision-making in African agriculture and translates insights into research, policy and practice for effective outcomes.

This book - Designing and Conducting Behavioural Economics Experiments - offers a concise and practical guide to designing, implementing and analysing behavioural economics experiments with African smallholder farmers. It integrates conceptual foundations with field experience to support researchers as they move from a research idea to a credible, contextually informed experiment. The book explains how behavioural research methods uncover the mechanisms that shape farmers' decisions.

Its twelve chapters cover experiment design, sampling, ethics, field protocols, data quality, analysis and capacity building. Each chapter provides clear guidance and illustrative examples.

The handbook serves as both a training resource and a field reference, promoting rigorous research that reflects African farming realities and informs policy and programme decisions.