Understanding farmers’ intentions to follow a nutrient management plan using the theory of planned behaviour

AD Daxini*, Mary Ryan, Cathal O'Donoghue, AP Barnes

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Abstract

Farmer decision making in relation to chemical fertiliser and manure use is of great concern to policy makers. Inefficient use can lead to both environmental pollution and financial losses to farmers. Following a nutrient management plan (NMP) can help to mitigate these impacts and improve farm incomes. As the use of NMPs remains below expectation globally, this study aims to provide insights into the drivers of farmers’ intentions to follow a NMP and to understand how behavioural change can be encouraged. An extended version of the theory of planned behaviour is adopted and structural equation modelling is used to analyse survey data collected from a sample of Irish farmers. Results show that intention to follow a NMP is primarily driven by perceived behavioural control (ease/difficulty) over following a NMP, followed by subjective norm (social pressure) and finally attitude (negative/positive evaluation) towards following a NMP. We also find that subjective norm is an important predictor of both attitude and perceived behavioural control. Furthermore, policies that require certain farmers to develop a NMP on a mandatory basis, plays a significant role in influencing famers’ attitude, subjective norm and perceived behavioural control. Finally, trust in technical sources of information (e.g. advisor and discussion group) is found to be a more influential determinant of farmers’ attitude, subjective norm and perceived behavioural control than trust in social information sources (e.g. family and the media). These results provide a comprehensive understanding of the variables driving farmers’ intentions to follow a NMP and highlight the importance of both socio-psychological and institutional variables in the analysis of farmer decision making.
Original languageEnglish
Pages (from-to)428-437
JournalLand Use Policy
Volume85
Early online date28 Apr 2019
DOIs
Publication statusPrint publication - Jun 2019

Fingerprint

nutrient management
farmer
farmers
nutrient
management
information sources
decision making
farmers attitude
farmers' attitudes
farm income
social norm
management plan
environmental pollution
manure
source of information
group discussion
pollution
fertilizers
income
farm

Keywords

  • Theory of planned behaviour
  • Structural equation modelling
  • Nutrient management plan
  • Farmer decision making
  • Farmer intentions

Cite this

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title = "Understanding farmers’ intentions to follow a nutrient management plan using the theory of planned behaviour",
abstract = "Farmer decision making in relation to chemical fertiliser and manure use is of great concern to policy makers. Inefficient use can lead to both environmental pollution and financial losses to farmers. Following a nutrient management plan (NMP) can help to mitigate these impacts and improve farm incomes. As the use of NMPs remains below expectation globally, this study aims to provide insights into the drivers of farmers’ intentions to follow a NMP and to understand how behavioural change can be encouraged. An extended version of the theory of planned behaviour is adopted and structural equation modelling is used to analyse survey data collected from a sample of Irish farmers. Results show that intention to follow a NMP is primarily driven by perceived behavioural control (ease/difficulty) over following a NMP, followed by subjective norm (social pressure) and finally attitude (negative/positive evaluation) towards following a NMP. We also find that subjective norm is an important predictor of both attitude and perceived behavioural control. Furthermore, policies that require certain farmers to develop a NMP on a mandatory basis, plays a significant role in influencing famers’ attitude, subjective norm and perceived behavioural control. Finally, trust in technical sources of information (e.g. advisor and discussion group) is found to be a more influential determinant of farmers’ attitude, subjective norm and perceived behavioural control than trust in social information sources (e.g. family and the media). These results provide a comprehensive understanding of the variables driving farmers’ intentions to follow a NMP and highlight the importance of both socio-psychological and institutional variables in the analysis of farmer decision making.",
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Understanding farmers’ intentions to follow a nutrient management plan using the theory of planned behaviour. / Daxini, AD; Ryan, Mary; O'Donoghue, Cathal; Barnes, AP.

In: Land Use Policy, Vol. 85, 06.2019, p. 428-437.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Ryan, Mary

AU - O'Donoghue, Cathal

AU - Barnes, AP

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