Abstract
Social media is widely becoming a platform for farmers and plant health
stakeholders to share and obtain information about plants. This may likely increase
in the future as more and more stakeholders become comfortable with using social
media as a part of their everyday lives. This research uses data collected from plant
stakeholders on Twitter based primarily in Scotland between 1 January 2019 and 1
January 2020. This analysis reveals that many stakeholders are actively engaging
in discussions around plant health, including around new pathogens and best
practices in plant health. However, most discussions occur in tightly clustered
networks. Active engagement with key stakeholders in plant health (farmers,
gardeners and media) may be an effective approach at ensure accurate information
is reaching those who need it.
stakeholders to share and obtain information about plants. This may likely increase
in the future as more and more stakeholders become comfortable with using social
media as a part of their everyday lives. This research uses data collected from plant
stakeholders on Twitter based primarily in Scotland between 1 January 2019 and 1
January 2020. This analysis reveals that many stakeholders are actively engaging
in discussions around plant health, including around new pathogens and best
practices in plant health. However, most discussions occur in tightly clustered
networks. Active engagement with key stakeholders in plant health (farmers,
gardeners and media) may be an effective approach at ensure accurate information
is reaching those who need it.
| Original language | English |
|---|---|
| Title of host publication | Proceedings Crop Production in Northern Britain 2020 |
| Pages | 111-116 |
| Number of pages | 6 |
| Publication status | Print publication - 25 Feb 2020 |
| Event | Crop Production in Northern Britain - Dundee, United Kingdom Duration: 25 Feb 2020 → 26 Feb 2020 |
Conference
| Conference | Crop Production in Northern Britain |
|---|---|
| Country | United Kingdom |
| City | Dundee |
| Period | 25/02/20 → 26/02/20 |
Keywords
- Social networks
- plant health
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Cite this
Meador, J., & Creissen, H. E. (2020). Where do social-media users get their plant health information? Results from the twittersphere. In Proceedings Crop Production in Northern Britain 2020 (pp. 111-116)