Where do social-media users get their plant health information? Results from the twittersphere

John Meador; Henry E. Creissen

Where do social-media users get their plant health information? Results from the twittersphere

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Social media is widely becoming a platform for farmers and plant health
stakeholders to share and obtain information about plants. This may likely increase
in the future as more and more stakeholders become comfortable with using social
media as a part of their everyday lives. This research uses data collected from plant
stakeholders on Twitter based primarily in Scotland between 1 January 2019 and 1
January 2020. This analysis reveals that many stakeholders are actively engaging
in discussions around plant health, including around new pathogens and best
practices in plant health. However, most discussions occur in tightly clustered
networks. Active engagement with key stakeholders in plant health (farmers,
gardeners and media) may be an effective approach at ensure accurate information
is reaching those who need it.

Original language	English
Title of host publication	Proceedings Crop Production in Northern Britain 2020
Pages	111-116
Number of pages	6
Publication status	Print publication - 25 Feb 2020
Event	Crop Production in Northern Britain - Dundee, United Kingdom Duration: 25 Feb 2020 → 26 Feb 2020

Conference

Conference	Crop Production in Northern Britain
Country/Territory	United Kingdom
City	Dundee
Period	25/02/20 → 26/02/20

Keywords

Social networks
twitter
plant health

AHDB Monitor Farm meeting: Measuring the unmeasurable – how to quantify IPM
Henry Creissen (Speaker)
27 Jan 2022
Activity: Talk, evidence or presentation types › Invited talk

Integrated Pest Management: You're probably already doing it.
Henry Creissen & Fiona Burnett
13/05/22
1 Media contribution
Press/Media

Cite this

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title = "Where do social-media users get their plant health information? Results from the twittersphere",

abstract = "Social media is widely becoming a platform for farmers and plant healthstakeholders to share and obtain information about plants. This may likely increasein the future as more and more stakeholders become comfortable with using socialmedia as a part of their everyday lives. This research uses data collected from plantstakeholders on Twitter based primarily in Scotland between 1 January 2019 and 1January 2020. This analysis reveals that many stakeholders are actively engagingin discussions around plant health, including around new pathogens and bestpractices in plant health. However, most discussions occur in tightly clusterednetworks. Active engagement with key stakeholders in plant health (farmers,gardeners and media) may be an effective approach at ensure accurate informationis reaching those who need it.",

keywords = "Social networks, twitter, plant health",

author = "John Meador and Creissen, {Henry E.}",

year = "2020",

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AU - Meador, John

AU - Creissen, Henry E.

PY - 2020/2/25

Y1 - 2020/2/25

N2 - Social media is widely becoming a platform for farmers and plant healthstakeholders to share and obtain information about plants. This may likely increasein the future as more and more stakeholders become comfortable with using socialmedia as a part of their everyday lives. This research uses data collected from plantstakeholders on Twitter based primarily in Scotland between 1 January 2019 and 1January 2020. This analysis reveals that many stakeholders are actively engagingin discussions around plant health, including around new pathogens and bestpractices in plant health. However, most discussions occur in tightly clusterednetworks. Active engagement with key stakeholders in plant health (farmers,gardeners and media) may be an effective approach at ensure accurate informationis reaching those who need it.

AB - Social media is widely becoming a platform for farmers and plant healthstakeholders to share and obtain information about plants. This may likely increasein the future as more and more stakeholders become comfortable with using socialmedia as a part of their everyday lives. This research uses data collected from plantstakeholders on Twitter based primarily in Scotland between 1 January 2019 and 1January 2020. This analysis reveals that many stakeholders are actively engagingin discussions around plant health, including around new pathogens and bestpractices in plant health. However, most discussions occur in tightly clusterednetworks. Active engagement with key stakeholders in plant health (farmers,gardeners and media) may be an effective approach at ensure accurate informationis reaching those who need it.

KW - Social networks

KW - twitter

KW - plant health

M3 - Conference contribution

SN - ISSN 0260-485X

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EP - 116

BT - Proceedings Crop Production in Northern Britain 2020

T2 - Crop Production in Northern Britain

Y2 - 25 February 2020 through 26 February 2020

ER -

Where do social-media users get their plant health information? Results from the twittersphere

Abstract

Conference

Keywords

Fingerprint

Activities

AHDB Monitor Farm meeting: Measuring the unmeasurable – how to quantify IPM

Press/Media

Integrated Pest Management: You're probably already doing it.

Cite this