Where do social-media users get their plant health information? Results from the twittersphere

John Meador*, Henry E. Creissen

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Social media is widely becoming a platform for farmers and plant health
stakeholders to share and obtain information about plants. This may likely increase
in the future as more and more stakeholders become comfortable with using social
media as a part of their everyday lives. This research uses data collected from plant
stakeholders on Twitter based primarily in Scotland between 1 January 2019 and 1
January 2020. This analysis reveals that many stakeholders are actively engaging
in discussions around plant health, including around new pathogens and best
practices in plant health. However, most discussions occur in tightly clustered
networks. Active engagement with key stakeholders in plant health (farmers,
gardeners and media) may be an effective approach at ensure accurate information
is reaching those who need it.
Original languageEnglish
Title of host publicationProceedings Crop Production in Northern Britain 2020
Pages111-116
Number of pages6
Publication statusPrint publication - 25 Feb 2020
EventCrop Production in Northern Britain - Dundee, United Kingdom
Duration: 25 Feb 202026 Feb 2020

Conference

ConferenceCrop Production in Northern Britain
CountryUnited Kingdom
CityDundee
Period25/02/2026/02/20

Keywords

  • Social networks
  • twitter
  • plant health

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